Stock Valuation / MO
Is Altria Group, Inc. (MO) Overvalued? Fair Value & 5-Year Target
Altria Group, Inc. trades at $71.56 (P/E 15.07). Our reference model estimates a fair value of $48.49 at its recent average P/E of 10.21.
| Current price | $71.56 |
|---|---|
| Current EPS | $4.75 |
| Current P/E | 15.07 |
| Average P/E | 10.21 |
| Fair value (at avg P/E) | $48.49 |
| Upside to fair value | -32.2% |
| Illustrative 5-yr target (25× P/E, 15% growth) | $238.85 |
What drives MO's valuation
Changing either assumption moves the target: a higher P/E multiple or faster EPS growth raises fair value, a lower multiple or slower growth lowers it. The interactive dashboard lets you edit both and re-run the model instantly.
About Altria Group, Inc.
Altria Group, Inc., through its subsidiaries, manufactures and sells smokeable and oral tobacco products in the United States. It offers cigarettes primarily under the Marlboro brand; large cigars and pipe tobacco under the Black & Mild brand; moist smokeless tobacco and oral tobacco products under the Copenhagen, Skoal, Red Seal, and Husky brands; oral nicotine pouches under the on! brand; and e-vapor products under the NJOY ACE brand. The company sells its products to distributors, as well as large retail organizations, such as chain stores. Altria Group, Inc. was founded in 1822 and is headquartered in Richmond, Virginia.
Frequently asked questions
What is MO's fair value?
At its recent average P/E of 10.21, Altria Group, Inc. (MO) has a reference fair value of about $48.49, which is -32.2% versus the current price of $71.56.
Is Altria Group, Inc. (MO) overvalued or undervalued?
Based on the average-P/E reference model, Altria Group, Inc. looks overvalued relative to fair value by roughly +32.2%. This is a model output, not investment advice — change the P/E and growth assumptions in the dashboard for your own view.
What is a 5-year price target for MO?
Under an illustrative model of 25× P/E and 15% annual EPS growth, the implied 5-year target is $238.85. Adjust both inputs on the interactive page to match your assumptions.
Open the interactive MO valuation dashboard →
Figures are for informational purposes only and are not investment advice. Data as of 2026-10-14.