Stock Valuation / KO
Is The Coca-Cola Company (KO) Overvalued? Fair Value & 5-Year Target
The Coca-Cola Company trades at $90.11 (P/E 27.06). Our reference model estimates a fair value of $80.95 at its recent average P/E of 24.31.
| Current price | $90.11 |
|---|---|
| Current EPS | $3.33 |
| Current P/E | 27.06 |
| Average P/E | 24.31 |
| Fair value (at avg P/E) | $80.95 |
| Upside to fair value | -10.2% |
| Illustrative 5-yr target (25× P/E, 15% growth) | $167.45 |
What drives KO's valuation
Changing either assumption moves the target: a higher P/E multiple or faster EPS growth raises fair value, a lower multiple or slower growth lowers it. The interactive dashboard lets you edit both and re-run the model instantly.
About The Coca-Cola Company
The Coca-Cola Company, a beverage company, manufactures and sells various nonalcoholic beverages in the United States and internationally. The company provides Trademark Coca-Cola, sparkling soft drinks and flavors; water, sports, coffee, and tea; juice, value-added dairy, and plant-based beverages; and emerging beverages. It also offers beverage concentrates and syrups, as well as fountain syrups to fountain retailers comprising restaurants and convenience stores. The company sells its products under the Coca-Cola, Diet Coke/Coca-Cola Light, Coca-Cola Zero Sugar, caffeine free Diet Coke, Cherry Coke, Fanta, Sprite, Simply, Fanta Orange, Fanta Zero Orange, Fanta Zero Sugar, Fanta Apple, Spri
Frequently asked questions
What is KO's fair value?
At its recent average P/E of 24.31, The Coca-Cola Company (KO) has a reference fair value of about $80.95, which is -10.2% versus the current price of $90.11.
Is The Coca-Cola Company (KO) overvalued or undervalued?
Based on the average-P/E reference model, The Coca-Cola Company looks overvalued relative to fair value by roughly +10.2%. This is a model output, not investment advice — change the P/E and growth assumptions in the dashboard for your own view.
What is a 5-year price target for KO?
Under an illustrative model of 25× P/E and 15% annual EPS growth, the implied 5-year target is $167.45. Adjust both inputs on the interactive page to match your assumptions.
Open the interactive KO valuation dashboard →
Figures are for informational purposes only and are not investment advice. Data as of 2026-10-14.