Stock Valuation / BKNG
Is Booking Holdings Inc. (BKNG) Overvalued? Fair Value & 5-Year Target
Booking Holdings Inc. trades at $157.51 (P/E 20.44). Our reference model estimates a fair value of $406.61 at its recent average P/E of 52.76.
| Current price | $157.51 |
|---|---|
| Current EPS | $7.71 |
| Current P/E | 20.44 |
| Average P/E | 52.76 |
| Fair value (at avg P/E) | $406.61 |
| Upside to fair value | +158.1% |
| Illustrative 5-yr target (25× P/E, 15% growth) | $387.55 |
What drives BKNG's valuation
Changing either assumption moves the target: a higher P/E multiple or faster EPS growth raises fair value, a lower multiple or slower growth lowers it. The interactive dashboard lets you edit both and re-run the model instantly.
About Booking Holdings Inc.
Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions. In addition, the company operates KAYAK, an online meta-search service th
Frequently asked questions
What is BKNG's fair value?
At its recent average P/E of 52.76, Booking Holdings Inc. (BKNG) has a reference fair value of about $406.61, which is +158.1% versus the current price of $157.51.
Is Booking Holdings Inc. (BKNG) overvalued or undervalued?
Based on the average-P/E reference model, Booking Holdings Inc. looks undervalued relative to fair value by roughly +158.1%. This is a model output, not investment advice — change the P/E and growth assumptions in the dashboard for your own view.
What is a 5-year price target for BKNG?
Under an illustrative model of 25× P/E and 15% annual EPS growth, the implied 5-year target is $387.55. Adjust both inputs on the interactive page to match your assumptions.
Open the interactive BKNG valuation dashboard →
Figures are for informational purposes only and are not investment advice. Data as of 2026-10-14.