Stock Valuation / BBW
Is Build-A-Bear Workshop, Inc. (BBW) Overvalued? Fair Value & 5-Year Target
Build-A-Bear Workshop, Inc. trades at $25.03 (P/E 6.21). Our reference model estimates a fair value of $48.62 at its recent average P/E of 12.06.
| Current price | $25.03 |
|---|---|
| Current EPS | $4.03 |
| Current P/E | 6.21 |
| Average P/E | 12.06 |
| Fair value (at avg P/E) | $48.62 |
| Upside to fair value | +94.2% |
| Illustrative 5-yr target (25× P/E, 15% growth) | $202.64 |
What drives BBW's valuation
Changing either assumption moves the target: a higher P/E multiple or faster EPS growth raises fair value, a lower multiple or slower growth lowers it. The interactive dashboard lets you edit both and re-run the model instantly.
About Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc. operates as a mall-based, experiential specialty retailer for children in the United States, Canada, the United Kingdom, Ireland, North America, and Europe. It operates through three segments: Direct-to-Consumer, Commercial, and International Franchising. The company offers various styles of plush products to be stuffed, pre-stuffed plush products, and sounds and scents that can be added to the stuffed animals, as well as range of clothing, shoes and accessories, and other toy and novelty items. It operates its stores under the Build-A-Bear Workshop brand name; and sells its products through its e-commerce sites and third-party marketplace sites. Build-A-Bear Work
Frequently asked questions
What is BBW's fair value?
At its recent average P/E of 12.06, Build-A-Bear Workshop, Inc. (BBW) has a reference fair value of about $48.62, which is +94.2% versus the current price of $25.03.
Is Build-A-Bear Workshop, Inc. (BBW) overvalued or undervalued?
Based on the average-P/E reference model, Build-A-Bear Workshop, Inc. looks undervalued relative to fair value by roughly +94.2%. This is a model output, not investment advice — change the P/E and growth assumptions in the dashboard for your own view.
What is a 5-year price target for BBW?
Under an illustrative model of 25× P/E and 15% annual EPS growth, the implied 5-year target is $202.64. Adjust both inputs on the interactive page to match your assumptions.
Open the interactive BBW valuation dashboard →
Figures are for informational purposes only and are not investment advice. Data as of 2026-10-14.